Privacy Policy

Who We Are

Kraft is a fitness tracking application developed by Orber & Co. Ltd
Company Number: 13086066
86-90 Paul Street, London, EC2A 4NE

Data Protection: privacy@orber.co

Our Privacy Commitment

We comply with:

• UK GDPR (UK General Data Protection Regulation)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations

1. Information We Collect

Account Data

When you create an account, we collect:

• Email address
• Display name
• Profile information (height, weight, fitness goals)

Workout Data (Stored in Cloud)

Your workout data is securely stored in our cloud infrastructure:

• Workout history and exercise logs
• Personal records and progress data
• Custom exercises and workout templates
• Body measurements (if you choose to track them)

Anonymous Analytics (Optional)

With your consent, we may collect anonymized usage data:

• App crash reports
• Feature usage statistics
• Device type and OS version

2. How We Use Your Data

Core App Functionality

• Display your workout history and progress
• Calculate personal records and statistics
• Sync your data across all your devices
• Provide exercise recommendations

AI Features

• Generate personalised workout insights
• Analyse workout patterns
• Provide exercise recommendations

Note: AI processing uses anonymised data only. Your personal identifiers are never shared with AI providers.

3. Data Sharing

We only share data with trusted service providers when necessary:

All processors have GDPR-compliant Data Processing Agreements.

4. Data Security

We protect your data with:

• TLS 1.3 encryption for all network transfers
• AES-256 encryption for cloud-stored data
• Secure authentication (email or Apple Sign-In)
• EU-based server infrastructure
• Regular security audits

5. Your Rights

6. Data Retention

• Account data: Duration of account + 30 days after deletion
• Workout data: Duration of account + 30 days after deletion
• Analytics data: Anonymised and retained for 2 years

Your workout data is never automatically deleted - you have full control.

7. International Transfers

Your data is primarily stored in EU-based servers. When using AI features, anonymised data may be processed in the USA under Standard Contractual Clauses (SCCs) with GDPR safeguards.

8. Children's Privacy

Kraft is intended for users aged 13 and older. We do not knowingly collect data from children under 13. If you believe we have collected data from a child, please contact us immediately.

9. Changes to Policy

Material changes require 30 days email and in-app notice. Non-material changes update the "Last Updated" date. Continued use means acceptance.

10. Contact Us